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16 July 2009

Boy Scouts Find Football Fans

Posted by admin under: Community Partners .

Well, I guess this one got past me, but apparently the Boy Scouts of America and the National Football League are partnering to celebrate the 100 year anniversary according to a BSA Innovation Engine idea 7 months ago. This idea was featured at this year’s annual national meeting.

The NFL has agreed to announce the 100th Anniversary of the Boy Scouts of America ON AIR at the Super Bowl in Miami on Sunday, February 7, 2010, provided we get involved in promoting flag football. BSA and NFL have a common desire to promote youth fitness and here is a tremendous collaboration initiative opportunity. They would like us to sell the flag football program items (flag belts, 2 NFL footballs, and the NFL jersey of their choice – all for $20) in our Scout Shops and encourage the units to make flag football part of their program activities. The NFL has regional tournaments and a national tournament of champs at Disney World each year where our Scouts could compete. We could develop a special belt loop recognition for flag football.

So, I tried to figure out what the Boy Scouts are doing to promote flag football and according to meritbadge.org the Cub Scouts have already had a flag football belt loop since 2003. Wouldn’t the professionals at the BSA know that? I don’t know what else besides selling NFL merchandise the league is looking for. Well, maybe to promote it even more among the older guys, but for that age group the interest pursuits are more individual. Maybe the NFL is looking for a Football and Fun program to compete withthe Soccer and Scouting initiative. I grew up playing football during lunch at school and at nearby fields in my neighborhood so I’ve got no problem with promoting a fun game. I just have to mention that I broke and lacerated my nose playing flag football during P.E. at school, but I guess klutzes can make anything dangerous. :)

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