11 June 2009

Girl Scout Blizzards Are Back!

Posted by admin under: Community Partners .

Strange, I thought I had relayed this information a while back, but it must have slipped through my slippery fingers. Last year Dairy Queen had a limited time Girl Scouts Thin Mint Blizzard. They’re doing it again and adding another Girl Scout flavor in July says Heather McPherson in the Orlando Sentinel.

Peanut butter and chocolate always has been a popular flavor combination. Now Dairy Queen has taken that flavor profile to new heights with the introduction of the first-ever Girl Scouts Tagalongs Peanut Butter Patties Blizzard Flavor Treat slated as the Blizzard of the Month for July.

One of the most popular Girl Scout cookies, Tagalongs, also known as Peanut Butter Patties, are crispy cookies layered with peanut butter and covered with a chocolate coating. Dairy Queen is blending Girl Scout Tagalongs pieces with rich peanut butter topping and its signature creamy vanilla soft serve to create this one-of-a-kind Blizzard.

This marks the second year that Dairy Queen is partnering with the Girl Scouts, which last year culminated with the debut of the Girl Scouts Thin Mint Cookie Blizzard Treat. The Thin Mint Blizzard, made with creamy vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and Crème de Menthe topping, will be the Blizzard of the Month for August. Last summer, Dairy Queen served more than 10 million Girl Scouts Thin Mint Cookie Blizzards, making it the most popular limited time Blizzard flavor ever.

The average price of the Girl Scouts Tagalongs Peanut Butter Patties Blizzard and the Thin Mint Cookie Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.

I wonder if Girl Scouts will get more criticism or more acclaim for it this time around. Girl Scouts also organized kick-off events for these sales, but those were done on a council-by-council basis. I wonder if that will be the same this year. My council says yes. It’s pretty low key. And it’s even more local than the council level, it will be by region (Los Angeles is so big the council divides area into regions roughly corresponding to the councils that were merged). There might be some recruitment drives tied into the sales, but no big deal.

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