2 December 2008
GSUSA Leadership Focus Panics Cookie Buyers
Posted by admin under: cookies .
Although there has been no indication from the national office that the new focus on leadership training will mean a change to cookie selling, the spate of articles about declining membership and leadership training is getting some people worried about the future of Girl Scout cookies. One (slow) web site says
In the last half a decade, the Girl Scouts of the USA has faced membership decline, and the organization has brought in a consulting team for an image overhaul. The conclusion? Focus less on selling cookies.
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So if you see a cookie-buying opportunity, jump on it, for fear of fewer chances down the line. Personally, I will be creating a stash of Thin Mints and Caramel DeLites to last me through the year. Do you plan to stock up now? Are the Girl Scouts are making a wise move?
Another follows suit
With membership falling, the Girl Scouts hired a management consulting team and came up with one solution: de-emphasize the cookies. Apparently they want to be associated with more 21st century girl power, which doesn’t leave room for the sweet snacks.
Wait. Shouldn’t cookies be associated with every era? And hope? And happiness? Since when does cutting them fix anything? Not to mention the entrepreneurial skills involved in selling cookies.
These authors will realize in time that there is no slowdown of cookie selling planned. However, their publicity might help us sell more from worried aficionados. If there wasn’t a rule against selling on the internet I would start taking orders right now. The GSUSA could take a page out of the BSA sales book since they increased their selling when they adopted a code-protected sales approach.
- Missouri Gets Jump on Cookie Season
- Door-To-Door Charity Work
- Wal-Mart Copycat Cookie Crisis
- Resentment in the Workplace
- Excited Yet?
