23 October 2008
Digital Popcorn Sells Big
Posted by admin under: fundraising .
Business Wire says that online popcorn sales for the Boy Scouts of America is big. Really big.
LaGarde, a leader in cutting-edge e-commerce solutions for more than 12 years, shows that it always pays to “be prepared,” as their client, Weaver Popcorn, the main supplier for the Boy Scouts of America fundraising initiatives, has seen online popcorn sales rise 700 percent since they began putting the Scouts on the web. To facilitate this, Weaver recently replaced their existing e-commerce solution, with LaGarde’s Phoenix e-commerce system, and then rebuilt the Boy Scout’s fundraising website.
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LaGarde’s Phoenix platform enables the Boy Scouts to import their contacts from their email software and send a marketing message from the Weaver Popcorn site. Also, while there were previously substantial fundraising periods, potential donors can now go online at any time to reorder. You’ll still see scouts outside your local stores and the familiar knock of a young boy asking you to buy popcorn, but if you know a scout, you may be getting an email as well.
700%!!! Um, hello Girl Scouts. I’ve heard about this great way to sell online so that we can get rid of our old no internet selling policy. Really, you should listen.
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2 Comments so far...
Boy Scouts Go Digital, See 700% Increase in Popcorn Sales | Scouting News Says:
24 October 2008 at 1:43 pm.
[...] Hat Tip: BoyandGirlScouts.com – Digital Popcorn Sells Big [...]
» GSUSA Leadership Focus Panics Cookie Buyers Says:
2 December 2008 at 2:54 pm.
[...] start taking orders right now. The GSUSA could take a page out of the BSA sales book since they increased their selling when they adopted a code-protected sales approach. Possibly Related Posts: Missouri Gets Jump on Cookie [...]
