3 December 2008
BSA McWebsite
Posted by admin under: media .
From this press release over at MarketWatch.com it sounds like all BSA controlled web sites will be getting the same look and feel. McDonalds isn’t the only franchiser in town.
Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, today announced that the Boy Scouts of America (BSA), the nation’s foremost youth program of character development and values-based leadership training, has deployed Sitecore’s Web CMS for their national and local sites. Sitecore’s multi-site management capabilities offer streamlined content management for all of their websites, while maintaining a consistent message and brand.
The BSA has hundreds of affiliated websites dedicated to serving the Scout community, ranging from the corporate level, with approximately 40 sites, down to local councils, with approximately 304 sites. mindSHIFT Technologies, a Sitecore partner, was selected by the BSA to achieve BSA’s online goals to obtain content management capabilities across all their sites. Sitecore’s Web CMS was chosen for its flexibility and ability to scale to hundreds of sites. Utilizing Sitecore, mindSHIFT and BSA developed a site creation wizard that allows for individual or region-specific content, while maintaining a united brand standard for site items such as fonts, colors and corporate content.
…
Today, the BSA national site, www.scouting.org, offers rich content, updated web pages, RSS feeds and an internal search function. In a second phase to this project, mindSHIFT and BSA will implement Sitecore within 33 national Boy Scout sites, as well as the 300-plus local council sites. The sites will also expand in both functionality and accessibility by incorporating social media features to build the scouting community as well as develop a Spanish language version of their main site.
Didn’t Scoutingnews have an article a while back about a new social networking thing on the national site so you could converse with other Scouters? That must be the social networking thing they’re talking about.
I don’t know about other councils, but right now ours is updated by whatever volunteer you can lay your hands on. Does this mean my buddy’s work on the district part of the website will go down the memory hole? Will there be a tech person at every council? I know we don’t have that right now. I guess we’ll have to see.
- Updated National Boy Scout Website
- Girl Scouts Win Gold Award. Not That One.
- Changing Scouts Necessary?
- Good Make-up for Connecticut’s Girl Scouts
- Soccer and Scouting
2 Comments so far...
Dan - Scouting News Says:
3 December 2008 at 5:08 pm.
Interesting. I’ll say its needed as there is no real consistency among National Websites. I like the idea of providing a quality CMS for the Councils to use. Wonder if they have been told yet?
I doubt there will be a tech person at every council. If I had to guess the tech side will be incorporated into the National Service Desk. I hope they have the ability for various portions of the site to be updated by various people (staff / volunteers) with the final “publish authority” to be a Council Staff member. This mirrors how quite a few councils operate.
I have a feeling this is way off in the future though…
BSA Leverages Sitecore’s Web CMS for Nationwide Web Brand Management | Scouting News Says:
4 December 2008 at 1:23 pm.
[...] Hat Tip: BoyandGirlScouts.com: BSA McWebsite [...]
