26 September 2008
What? Me Worry?
Posted by admin under: public relations .
People who notice the tiny, gold lapel pin that Bob Mazzuca wears usually recognize it as the Boy Scouts emblem.
But afterward, he said, too many ask whether the organization still is around.
“That speaks volumes about our marketing effort,” said Mazzuca, a former Pittsburgh Scout leader who heads Irving, Texas-based Boy Scouts of America. The Scouts are kicking off a public awareness and membership-building campaign to last through their 100th anniversary in 2010.
Good. Great. There’s a list of things BSA is doing. And I’m not going to worry that the BSA is going to do what the GSUSA did.
The national council, with an annual budget of $110 million, hired the McKinsey & Co. organizational consulting firm to help the Scouts re-invent their image, Mazzuca said.
“We need to get more nimble, more responsive to the world around us,” he said, ranging from reaching out to Hispanic families to building a bigger Internet presence.
Greater Pittsburgh Council Executive Michael Surbaugh created a pilot program in Wisconsin that makes Cub Scout programs more flexible and less time-consuming for leaders.
Kim Leonard at the Pittsburgh Tribute-Review hasn’t at all scared me. I’m mean it’s not as if Soccer and Scouting is some kind of indication that the whole organization will be changing. That would be silly.
I’m not worried.
I’m not worried.
I’m not worried.
I’m not worried.
I’m not worried.
- Soccer and Scouting
- More Hispanic Push in Florida
- GSUSA Leadership Focus Panics Cookie Buyers
- Don’t Fear the Scouter
- Another Clue on Hispanic Scout Recruitment
