3 September 2008
Mischief in the Heart of Virgina
Posted by admin under: recruitment .
The Heart of Virginia Council of the Boy Scouts of America is trying to find a way to attract new Cub Scouts and has decided that rebranding Scout activities is the way to go. The Powhatten Today online news source reports that they’ve started a new themed recruiting program called the School of Mischief. Hm. My first impression is that it’s unnecessary. What’s the point? The activities are the same: archery, BB gun shooting, exploring the woods, etc. The only difference is the attitude. The council seems like it’s trying to attract boys who want to be bad and then trick them into being good. I don’t think people are that clueless, especially boys.
In order to overcome the disconnect between how Scouting is viewed and how it really is, Cub Scouts is going to appeal to boys natural inclination towards mischief and show them that what they desire can be achieved with the help of the Boy Scouts of America.
While the School of Mischief moniker might be new to the Cub Scouts, the activities and lessons taught by the School of Mischief are not. These activities include shooting BB guns, archery, model rocketry, fishing, making campfires, outdoor survival skills and of course, racing Pinewood Derby cars.
I guess I’m just not that comfortable the council trying to portray Cub Scouts as something other than what it is. Well, good luck to them anyways.
Possibly Related Posts:- I Love the Sound of this Recruitment
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